Last Updated: 26 January 2026

AH HO FRUIT TRADING CO (“we,” “our,” or “us”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website ahhofruit.com (currently accessible at fruits.heymag.app) and use our services.

This policy complies with Singapore’s Personal Data Protection Act 2012 (PDPA) and other applicable data protection regulations.

1. Company Information

Data Controller: AH HO FRUIT TRADING CO
Registered Address: 230A Pandan Loop #03-14, Singapore
Contact Phone: +65 80138128
Contact Email: ahhofruit@singnet.com.sg
Website: ahhofruit.com (currently fruits.heymag.app)

2. Personal Data We Collect

2.1 Information You Provide Directly

When you use our website and services, we collect information that you voluntarily provide, including:

Account Registration:

  • Name (first and last name)
  • Email address
  • Password (encrypted)
  • Phone number

Order and Delivery Information:

  • Billing address (street address, unit number, postal code, city)
  • Delivery address (if different from billing)
  • Contact phone number for delivery
  • Special delivery instructions
  • Product preferences (e.g., “more strawberries,” allergy information)
  • Gift messages

Payment Information:

  • Credit/debit card details (processed securely by payment providers)
  • PayPal account information (handled by PayPal)
  • Billing address

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

Usage Data:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website
  • Date and time of visit
  • Device information

Cookies and Tracking Technologies:

We use cookies and similar tracking technologies to enhance your experience. See Section 9 for detailed cookie information.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

3.1 Order Fulfillment

  • Process and deliver your orders
  • Communicate order status and delivery updates
  • Handle special requests and preferences
  • Process payments and prevent fraud

3.2 Customer Service

  • Respond to inquiries and support requests
  • Handle returns, refunds, and complaints
  • Provide product recommendations
  • Improve our products and services

3.3 Marketing Communications

  • Send promotional emails about new products, special offers, and seasonal fruits (with your consent)
  • Personalize marketing based on your preferences and order history
  • Send newsletters (you may opt out at any time)

3.4 Analytics and Improvement

  • Analyze website usage to improve functionality
  • Understand customer preferences and buying patterns
  • Conduct market research
  • Improve our products and services

3.5 Legal and Compliance

  • Comply with legal obligations (tax, accounting, consumer protection laws)
  • Prevent fraud and protect against security threats
  • Enforce our Terms and Conditions
  • Resolve disputes

4. Legal Basis for Processing (PDPA)

Under Singapore’s PDPA, we process your personal data on the following legal bases:

  • Consent: You have given clear consent for specific purposes (e.g., marketing emails)
  • Contract Performance: Processing is necessary to fulfill our contract with you (e.g., order delivery)
  • Legal Obligation: Processing is required to comply with Singapore law (e.g., tax records)
  • Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., fraud prevention, analytics)

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your data with the following third parties:

5.1 Service Providers

  • Payment Processors: Stripe, PayPal (to process payments securely)
  • Delivery Partners: Third-party logistics providers (to deliver your orders)
  • Email Service Providers: For sending transactional and marketing emails
  • Analytics Providers: Google Analytics (to analyze website usage)
  • Cloud Hosting: Server hosting providers (to store website data)

5.2 Legal Requirements

We may disclose your personal data if required by law, court order, or government authority, or to protect our rights, property, or safety.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner. We will notify you of any such change.

6. International Data Transfers

Your personal data is primarily stored and processed in Singapore. If we transfer data outside Singapore, we will ensure adequate protection through:

  • Standard contractual clauses approved by relevant authorities
  • Ensuring the recipient country has adequate data protection laws
  • Obtaining your explicit consent where required

7. Data Security

We implement industry-standard security measures to protect your personal data:

  • Encryption: SSL/TLS encryption for data transmission
  • Secure Payment Processing: PCI-DSS compliant payment providers
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Password Protection: Encrypted password storage
  • Regular Security Audits: Ongoing monitoring for vulnerabilities

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy:

  • Account Data: Until you request deletion or close your account
  • Order History: 7 years (for tax and accounting purposes as required by Singapore law)
  • Marketing Data: Until you opt out or withdraw consent
  • Analytics Data: Anonymized and retained for up to 26 months

After the retention period, we will securely delete or anonymize your personal data.

9. Your Rights Under PDPA

Under Singapore’s PDPA, you have the following rights:

9.1 Right to Access

You may request a copy of the personal data we hold about you.

9.2 Right to Correction

You may request correction of inaccurate or incomplete personal data.

9.3 Right to Withdraw Consent

You may withdraw consent for marketing communications or other optional data processing at any time.

9.4 Right to Data Portability

You may request your personal data in a structured, commonly used format.

9.5 Right to Erasure

You may request deletion of your personal data, subject to legal retention requirements.

9.6 How to Exercise Your Rights

To exercise any of these rights, contact us at:

  • Email: ahhofruit@singnet.com.sg
  • Phone: +65 80138128

We will respond to your request within 30 days.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device.

10.1 Types of Cookies We Use

Essential Cookies (Required):

  • Session management (shopping cart, login)
  • Security and authentication
  • Load balancing

Performance Cookies (Optional):

  • Google Analytics (website traffic analysis)
  • Page load times and performance monitoring

Functionality Cookies (Optional):

  • Remember your preferences (language, delivery address)
  • Personalized user experience

Marketing Cookies (Optional – Requires Consent):

  • Facebook Pixel, Google Ads (for targeted advertising)
  • Email campaign tracking

10.2 Managing Cookies

You can control cookies through your browser settings. Disabling essential cookies may affect website functionality. To opt out of Google Analytics, visit: Google Analytics Opt-out

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you are under 18, please obtain parental consent before using our website or making purchases.

If we become aware that we have collected personal data from a child without parental consent, we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website with a new “Last Updated” date
  • Sending an email notification (for material changes)

Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

13. Complaints and PDPC

If you have concerns about how we handle your personal data, please contact us first at ahhofruit@singnet.com.sg. We will investigate and respond within 30 days.

If you are not satisfied with our response, you may file a complaint with Singapore’s Personal Data Protection Commission (PDPC):

Personal Data Protection Commission (PDPC)
Website: www.pdpc.gov.sg
Email: info@pdpc.gov.sg

14. Third-Party Links

Our website may contain links to third-party websites (e.g., social media, payment providers). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing personal data.

15. Email Communications

15.1 Transactional Emails

We will send you transactional emails related to your orders (order confirmation, shipping updates). You cannot opt out of these essential communications.

15.2 Marketing Emails

With your consent, we will send promotional emails about new products, special offers, and seasonal fruits. You may opt out at any time by:

  • Clicking “Unsubscribe” in any marketing email
  • Contacting us at ahhofruit@singnet.com.sg
  • Updating your account preferences

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

AH HO FRUIT TRADING CO
Data Protection Officer
230A Pandan Loop #03-14, Singapore
Phone: +65 80138128
Email: ahhofruit@singnet.com.sg
Website: ahhofruit.com

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal data as described herein.